From Sketch to Product
Welcome to Alex Zilman's Portfolio.
Based in Israel, vast experience in Consulting, Product Management
and Customer Success Management
Professional identity
I work at the intersection of customer needs and product decision-making, turning real user signals into clearer, more effective product experiences.
I’m drawn to understanding how people use products in real life, where they struggle, and how small changes can significantly improve adoption and engagement.
I collaborate closely with customer success and support teams and UI-UX to translate insights into practical, scalable solutions.
Languages
- English
- Hebrew
- Russian
All fluent: speaking, reading, and writing on a professional level
My professional motto
“When things get messy, I bring structure".
Product Case Study:
Improving Personalization and Event Discovery for the Cultural Life App
The Problem Definition
Cultural event discovery today is fragmented across multiple platforms by content type and geography, with local events often limited to municipal websites and lacking broader visibility.
Information is focused exclusively on event descriptions and schedules, while essential logistical context, such as parking, public transportation, and accessibility, is absent.
This forced users to manually combine information from multiple sources, increasing effort and reducing confidence in decision-making.
User Insights
• Scroll fatigue and irrelevant suggestions
• Families needing content based on children’s ages
• Seniors needing simplified flows
• Educators seeking enrichment content for specific age groups
• Users caring about practical context (parking, restaurants, deals)
Approach
I synthesized analytics and user conversations into structured product requirements:
• Personas (families, seniors, educators, culture-seekers)
• Smart recommendations based on age, geography, taste, etc.
• Better metadata and filtering
• Contextual info: parking, restaurants, coupons
Collaborated with product and UX to validate flows and refine discovery logic.
Expected Impact
• Lower friction
• Higher event discoverability
• Longer session time and return usage
• Clearer path to ticket purchases and engagement KPIs
Download the Full Case Study Presentation
My customers speak
"Thank you for your assistance and general involvement. We value your advice and continuous support"
Yukie Yoshida, Ishin (former), Japan
"Thank you for the excellent collaboration throughout 2025. I truly appreciate the dedication Alex has shown during the onboarding process".
Talgat Kametov, BCC, Kazakhstan
"Alex, thank you for your support to get to the point of launching the system, your knowledge and support has been invaluable!"
Adam Kaye, Capricorn, Australia
"The best customer service I have ever received! Huge thank you to Alexandra Zilman. Other service providers should all learn from her!"
Yerael Oshrat, Digital Authority, Israel
"Alex Zilman stood by my side via email, Teams, phone, and WhatsApp. She was always ready to help, fix whatever needed fixing, explain anything unclear, and solve every problem that arose She handled everything with patience, calmness, and the highest level of professionalism and kindness I could have asked for".
Tami Glass, Drom Hasharon local authority
